O'sric
My Role
Branding
Tools
Figma, Adobe photoshop
Shopify
Timeline
2 months
Team
To appeal to all stakeholders and the target market, the design strategy embraces "Sophisticated Simplicity" under the keywords: Premium, Reasonable, Approachable, and Balanced. Moving away from the excessive ornamentation of traditional luxury, the design philosophy focuses on high-quality materials and refined typography. This balanced approach strips away unnecessary elements to communicate true, understated value that feels both premium and accessible.
The visual identity is anchored by a minimalist, structured logo that pairs clean lines with refined proportions to reflect both reasonable pricing and a luxury feel. The typography balances tradition and modernity by combining a classic Serif font with a modern Sans-serif. This is complemented by a "Warm Modernity" color palette—featuring Olive Green and warm brown—ensuring the premium brand identity feels inviting and approachable rather than cold and distant.
The Website & Social media
