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Sa Sang Hwal Restaurant
My Role
Branding
Tools
Adobe photoshop
Adobe Illustrator
Adobe Indesign
Timeline
4 months
Freelancing
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Logo System: A Synergy of Tradition and Modernity
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Typography & Color: "Visual harmony" The color palette was curated to mirror the physical space, combining the warmth of the interior with a clean, modern edge to bridge the gap between heritage and contemporary dining.
"A Success Beyond the Location" The strategic rebranding transformed the local restaurant into a digital powerhouse.
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Market Rank: Ranked as the "Most Popular Restaurant" in the Korean category on UberEats.
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Identity: Established a solid, recognizable brand concept that gave the business a competitive edge.
All Projects
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