Livewell Project
My Role
Graphic Design
Tools
Adobe photoshop
Adobe Indesign
Timeline
3 months
Land Services Group
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To achieve "Distinctive Luxury," the strategy focused on a sophisticated color system and refined typography, bypassing high printing costs to convey a premium feel. This unique visual language was applied consistently across all touchpoints—from social media to large banners—creating a cohesive, memorable identity that stands out from competitors.
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Despite budget constraints, the project successfully delivered a high-quality brand experience on time. The "Livewell" identity was praised for its premium, differentiated feel, while 100% design consistency across all marketing materials effectively established a professional and trustworthy customer journey.
