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01. Overview
Known for its perfect mix of comfort and athletic energy, Hoka is quickly becoming a go-to brand for the youth demographic. The goal of this design was to visually communicate that exact energy and modern brand vibe through impactful banner layouts.
02. Design Strategy & Concept
To convey a young, comfortable, and dynamic feel, I utilized a dynamic typographic hierarchy and paired it with contrasting colors to enhance the vibrant energy, capturing a trendy and catchy look. Additionally, to avoid a static feel, I incorporated a handwritten font to soften the overall tone and add a touch of casual playfulness.
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