O'sric
01. Overview
Role: Brand Designer
Duration: 6 Months ~ Present (Project Planning to Launch)
Category: Premium & Accessible Car Diffuser
Key Goal: Establishing a brand identity
02. Challenge
"Harmonizing Divergent Visions"
The project began with a complex challenge: three co-founders with different creative visions. My role was to act as a visual mediator, identifying the common ground among their ideas to build a singular, cohesive brand voice.
Additionally, the brand aimed to target the mid-to-high-end market. The core challenge was to create a "Premium yet Reasonable" image that maintains an aura of luxury without feeling intimidating or unattainable.
03. Strategy & Concept
"Approachable Luxury & Premium"
To satisfy all stakeholders and the target market, I established a design strategy focused on 'Sophisticated Simplicity.'
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Keywords: Premium, Reasonable, Approachable, Balanced
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Design Philosophy: We stripped away the excessive ornamentation often found in traditional luxury, focusing instead on high-quality materials and refined typography to communicate value.
04. Visual Solution
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Logo System: A minimalist and structured logo that conveys a solid, premium foundation. The clean lines represent the 'Reasonable' price point, while the refined proportions maintain a 'Luxury' feel.
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Typography & Color: A combination of a classic Serif font (representing tradition/premium) and a modern Sans-serif (representing approachability).
I selected a palette that evokes a "Warm Modernity"—using Olive Green and [Color 2] to ensure the brand feels inviting rather than cold and distant.
05. Impact & Results
"A Unified Brand Launch"
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Successful Consensus: By presenting data-driven design variations and mood boards, I successfully led the three founders to a unanimous decision on the brand’s direction.
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Market Positioning: Created a solid visual identity that successfully positioned O’sric as a premium brand that customers feel comfortable engaging with.
06. Project Reflection
"From Passenger to Pilot"
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The Shift: Moved from simply accommodating diverse opinions to leading with professional expertise.
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The Strategy: Streamlined decision-making by presenting decisive, curated options instead of open-ended choices.
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The Result: Achieved a more cohesive brand identity and higher founder satisfaction through firm creative leadership.
"Cracking 'Approachable Luxury'"
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The Challenge: Balancing high-end premium aesthetics with a welcoming, friendly atmosphere.
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The Solution: Identified a "Warm Modern" palette that resonated with both stakeholders and the target audience.
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The Vision: Realized that brand identity is an evolving asset; it requires continuous development to stay aligned with market trends.
