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Jay Chun

Sa Sang Hwal Restaurant

Branding

Client

6 months

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  • Logo System: A Synergy of Tradition and Modernity

  • Typography & Color: "Visual harmony" The color palette was curated to mirror the physical space, combining the warmth of the interior with a clean, modern edge to bridge the gap between heritage and contemporary dining.

"A Success Beyond the Location" The strategic rebranding transformed the local restaurant into a digital powerhouse.

  • Market Rank: Ranked as the "Most Popular Restaurant" in the Korean category on UberEats.

  • Identity: Established a solid, recognizable brand concept that gave the business a competitive edge.

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Logo

A Synergy of Tradition and Modernity

Combining geographical and cultural

characteristics of South Korea

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